Hi! I am Ulrica Tay, an idealistic, adaptable and pragmatic individual currently pursuing a degree in Business Management at Nanyang Technological University Singapore. 

Through the course of my study, I have developed a foundation in the arts with essential marketing skills from relevant modules such as Visual Communications, Arts Marketing and Research in Audience Development.

I am creative in nature and equipped with leadership, communication and graphic design skills. As a Creative Head of NP Voices Academy, narratives, posters and thumbnails designed with my guidance allowed audience engagement and productions to flourish visually. My core skills include utilising applications such as Adobe Creative Suite (Photoshop, InDesign & PremierePro), Canva and Meta Business Suite.

I love exploring the limitless innovations that come with the marketing industry and I am excited to combine these artistic concepts with my coordination and project management skills as a strong-willed problem solver, enabling performance under pressure. I believe engaging and strategic marketing is integral to any brand development. Thus, I wish to use my knowledge and skills in digital marketing to bring creative concepts to life in the marketing industry.