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projects
SELF-PORTRAIT | verve arts festival 2021 (Mar 2021 - Jan 2022)
Programmes Committee | Video Editor | Programme Photographer & Videographer
From liaising with artists, volunteers and to coming up with contingency plans constantly, Self-Portrait put my leadership and time management skills to the test. I was tasked as part of the programmes team to oversee the progress and make sure that we were artistically and non-artistically on track.
My Jobscope includes:
- Led a team of 10 through the festivals' only fully student-run programme
- liaising with partners and student volunteers to make sure deadlines are met
- steering the artistic direction of the programme
- Videography: ensuring all technical & logistical aspects are taken care of
- Quality Checks: Ensuring that all content maintains the artistic integrity of the programme.
Spearheading this programme allowed me to learn how to effectively communicate with my groupmates and learning how to manage expectations. With the nature of the programme being sensitive and abstract, it allowed me to understand the different perspectives of various stakeholders and it taugh me how to compromise. This experience developed my technical and soft skills by allowing me to gain better insights when curating an industry-level festival.
As Creative Head of my CCA, I had the duty to ensure that all collaterals and materials are of the club’s standards and be groundbreaking to capture the attention of new audiences for our first online production. Developed coordination skills by planning with members of the Publicity team, coming up with material for the social media account on Instagram and preparation of Narratives and Music Video thumbnails for productions. To date, the production has garnered 944 views on Youtube.
One challenge that we faced was the lack of members due to the transition of the pandemic. The committee and I managed to leverage on the digital realm to create monthly song covers, lighthearted content and teaser material to entice potential members. This also includes holding online Preview Parties that shared more about the club and the establishment of the club's TikTok account. Our initiative has effectively developed all our social media platforms by increasing our participation rates by 40%.
Interlude |
np voices a capella
(sep 2020 - may 2021)
Creative Director | Graphic Designer | Videographer & Editor | Senior Mentor
- Lead a team of 10 to come up with creative concepts and narratives for this online production
- Spearheaded the artistic direction for all posters and promotional posts
- Quality Checks:
- boosted engagement rates by 50%
Jobscope:
- Conceptualising of Director Cuts & Music Video Shot Lists
- Designing cover thumbnails for music videos- Creating and designing publicity & teaser materials- Being a part of our song lineup ( 5 songs)
- Produced and directed music videos
- Providing advice as senior mentor